Tuesday 4 October 2011

UK TRIBES

I believe this is the audience we are aiming at with our video.

The Mainstream is the biggest part of the market.
The Mainstream dictates the celebrity system by their willingness, or not, to buy into them. The most effective way to market to Mainstream tribe members is through TV and radio. The internet is used for entertainment but increasingly for interaction as well. All subsets are also keen Youtube viewers.
Mainstream people often dress from popular brands such as JD sports, Adidas , Bench or Levi's. Mainstream people is the group that collects the widest number of people, and in my opinion it can be considered the "general fashion".
I believe Mainstream would be perfect as our target audience. It is mostly made by teen agers which are discovering  new experiences such as alchol or drugs or anything that goes against society. Our song sends a clear message, which would be definitely  appreciated by teen agers. Furthermore I believe that Mainstream is really easy to target as they do not have strong music/video preferences as Metal fans would.
If our video will manage to conquer  the mainstream people it would be a great success because they are in the most number. and this could bring higher sales to cd.

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