Andrew Goodwin talked about the relationship between Visuals and the Lyrics being connected. This is very applicable to my Music Video as I am basing the story within it on the lyrics heard. This amplifies what you hear and I think that the audience enjoys it more of the two are related.
I am also obviously going to have a connection between the Visuals and the Music, as I will be editing to the beat of the Music. So in my case I will be illustrating the Music with the Visuals and amplifying it with my editing.
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