TASK 14

We don't need no education

protagonist walking down the main drive, camera following him from the front.

We don't need no thought control

Sitting down in chapel, and standing up before leaving.

No dark sarcasm in the classroom

Teacher laughing at kid and at protagonist

Teacher leave them kids alone

Teacher sending protagonist to face the calssroom corner

 Hey! Teacher!

Mid shot of students shouting at teacher

Leave them kids alone!

Protagnist turning around rom corner and shouting with other students

All in all it's just another brick in the wall.

In design in a row, using hammers

(All in all you're just) another brick in the wall.

In design in a row, using hammers
We don't need no education

We don't need no thought control

Sitting in chapel

No dark sarcasm in the classroom

Classroom, class is swaying to the beat

 Teacher leave them kids alone

Close up of main protagonist

Hey! Teacher! Leave them kids alone!

Extreme close-up of teacher shouting

All in all it's just another brick in the wall.

Kids marching next to classrooms

(All in all you're just) another brick in the wall.

Kids stood in rows next to a wall
We don't need no education

Kids start rioting

We don't need no thought control

Kids run down street

No dark sarcasm in the classroom

Teacher looks out of a classroom

Teacher leave them kids alone Hey! Teacher!

Teacher shouts

Leave them kids alone! All in all it's just another brick in the wall.

Kids on the pitch playing

(All in all you're just) another brick in the wall.

Zoom out on kids playing
We don't need no education...
Shot taken on top of G-house zoom out/fade of kids

TASK 12

I researched  a couple fo instituions that could produce,  exhibit and distribute my video.

To produce the video I believe that the best label would be UNIVERSAL.
Universal is in fact the leading producer of music videos, they have and inedible wide range of artists working with them, for example J.Lo and Lady Gaga, but also artists such as Lil Wayne or  Kid cudi.













I believe that we should choose Universal because they produce for the most famous artisst, of every different genre, which however they are all suitable to fit in the Main Stream category, which is the most profitable.

Another advantage by producing with universal, would be that our exhibition of the video would be well programmed and profitable, as UMG also owns the Youtube channel known as VEVO.
This would make our song become very popular in a short period of time.

However trough UMG it would be harder to distribute our video.
A great way to distribute our song/video would be using Itunes. Itunes is the new virtual CD shop and is where most of the people legally download music and videos.
I believe that Itunes would be the best way of distributing our video.

9 SHOT GRID!

1-3

4-6

6-9

1 the shot is a pretty common shot that could occur in our video. The character is  framed from  a low angle, the character assumes a position of power in the screen.

2 the frame show a high angle showing only some legs. I really liked this shot as it’s a different way to film someone walking. It is perfect for our video as we think there might be some walking scenes included.

3 The shot is a high angle. However it is taken from a long distance. It could also be considered a high shot. I noticed that  this shot often occurs in pop  videos

4. It’s a close up. In the video the protagonist are walking and the camera is following them backwards. I really like this shot and I believe is going to appear in my video.

5. An extreme close up. It is not really popular in the videos, however it is a particular shot and I believed that it was worthy putting it in the grid.

6. other protagonists of the video. Beautiful women often appear in pop music videos, however I believe  it won’t appear on mine as the themes treated in the video will be much different from the stereotypical ones.

7. A long shot of the protagonists walking. This  can be used if the lyrics are particularly quick and the lip syncing is hard to do .

8. Another low angle. They often appear in music videos.

9. A middle shot. It is perhaps  the most common shot in videos and it is fundamental in order to represent a character doing some particular action.

9 SHOT GRID ON SCHOOL COMPUTER. WILL BE PUBLISHED ASAP AS SCHOOL COMPUTER NOT AVAILABLE YET.

UK TRIBES

I believe this is the audience we are aiming at with our video.

The Mainstream is the biggest part of the market.

The Mainstream dictates the celebrity system by their willingness, or not, to buy into them. The most effective way to market to Mainstream tribe members is through TV and radio. The internet is used for entertainment but increasingly for interaction as well. All subsets are also keen Youtube viewers.
Mainstream people often dress from popular brands such as JD sports, Adidas , Bench or Levi's. Mainstream people is the group that collects the widest number of people, and in my opinion it can be considered the "general fashion".

I believe Mainstream would be perfect as our target audience. It is mostly made by teen agers which are discovering  new experiences such as alchol or drugs or anything that goes against society. Our song sends a clear message, which would be definitely  appreciated by teen agers. Furthermore I believe that Mainstream is really easy to target as they do not have strong music/video preferences as Metal fans would.

If our video will manage to conquer  the mainstream people it would be a great success because they are in the most number. and this could bring higher sales to cd.

Audience Research

I made a Research of why people are attracted by certain types of music and why often each style is realted to a "stereotyped" video.
I found out that people like certain kind of music because of the social grouos they belong to area they live in ( which is important both socially and Geographically) and also from the feelings the music might give them, weather calms them down, "activates" them or inspires them.
I decided to analyse Hip Hop
 hip hop as a DJing form started with no vocals and was purely of an electronic nature. However, the roots of spoken hip hop music are found in African-American music and ultimately African music, particularly that of the griots of West African culture.
Hip hop as music and culture formed during the 1970s when block parties became increasingly popular in New York City, particularly among African American and Latino youth residing in the Bronx.
The singers often treated personal themes in the songs, often childhood stories, love stories or criminal stories.
Now Hip-Hop music is known all over the world and the is one of the most listened and profitable genres.
People that listen to Hip Hop are often indetifiable by they way they dress and act. Hip Hop is now in fact not only a music genre but a proper stream of fashion, behaviours and values that individuals share. The pilars of Hip Hop nowadays can be considered - Good cars- Money- Women- Drugs and parties. This elements often appear in the videos, and are the main characteristic that attract the audience, However often the themes treated in Rap Songs are deep and sentimental, often also sad stories of the authors that come from difficult backgrounds. This genre easily collected fans all over the world, especially in America, I believe that hip hop became so common beacuse many young people can easily identify themselves in the singers lyrics and values.

Goodwin's theory

Andrew Goodwin talked about the relationship between Visuals and the Lyrics being connected. This is very applicable to my Music Video as I am basing the story within it on the lyrics heard. This amplifies what you hear and I think that the audience enjoys it more of the two are related. 

I am also obviously going to have a connection between the Visuals and the Music, as I will be editing to the beat of the Music. So in my case I will be illustrating the Music with the Visuals and amplifying it with my editing. 

MOOD BOARD

This i my mood board. I believe it gives the mood of the video we are about to shoot. The message I'm trying to send is how society tries to force people to behave in a correct way, however often society fails and people rebel.