Ancillary task 1

Ancillary task 1

In order to create a good quality pop music video, I decided to analyse a full marketing campaign from one world known artist and evaluate which can be considered his “ strength” points in both videos and other marketing  products.

The artist I decided to take inspiration and analyse is the world known DJ “ Eric Prydz”.

I decided to analyse his work as the track we have chosen for our music video is part of his remixes collections.

Whilst browsing through the internet I found some key elements that appear through his works and which I believe I will recreate them in my products.

These key elements include :

1.    A well styled and Powerful  personal logo. This incredibly helps the audience to identify the Artist and the style of his music. Furthermore is in used in almost every of his media products.

I believe that this helps him getting known more and more ( advertising)

 

2.    Colourful presentations. Eric Prydz’s  are always rich of bright colours and different patterns and gradients over the texts.

I believe that colour helps the audience identify the mood and type of music played and it also reminds the colourful locations where this music is played ( clubs).

We will try to keep this style as well.

3.    Personal Image.  In a big part of his Media products, Eric Prydz has a picture of his face.

The face is often the same  picture which I believe could be now considered as an icon. I personally believe that the logo and the face contribute majorly for the creation of the Eric Prydz complete image.

I am however reluctant to include his personal image in our media products. I believe this because we want to give it a personal touch, and therefore, we will most likely exclude the face.

Location Shots

These are the location shots of where our movie will be shot.

Most of them are located in our school campus area, as it accessibility for filming in other areas is very limited.

We however mangaged to find a wide different choice of locations and managed to achieve our expectations with our film. without being too restricted from the locations.

Font test (ancillary 2)

Beofre creating the digipak, i decided to analyse which would be the best font to represent our music style, our video and our marketing products.

I believe that the style should be simple, easy to read buy with some character.

This would give our digiapk a great look, and would attract the audience and the cosutmers.

At the end I decied to pick Arial Black, as it fits most of my requirements.

task 18 5 SECTIONS OF FILM

There will be 5 main sections in our film.

1st:
the firsts cene will be of the protagonist walking down a hill. The music will just have started, and the protagonist is calm and just walking normally.

2nd:
the protagonist is in a classroom, this is when the lyrics of the song start, therefore he "screams" at the teacher, HEY TEACHER LEAVE THEM KIDS ALONE!
after this, the teacher sends him out of the classroom.

3d:
the protagonist is in the headmasters office, getting told off. This scene will last only a few moments, while there are no lyrics in the song.

4th.
the protagonist will be located in front of the main school building. here he will reap his uniform off and start going against the rules of the school.

5th
previuos students, that were in the classroom with the uniform follow the protagonist around school, while they break rules and teachers, try unsuccesfully to stop them.

The location and the storyline, are mostly certain, however cast such as teachers and headmaster still has to be reviewed.

Story Arc. Task 17

The story of our video will mostly follow the lyrics of the song.
The lyrics send a really strong message and they are clearly interpretable with images.

we will have a main protagonist in the video, this will be a person dressed in a gorilla suit, however, the gorilla will be wearing a school uniform and act like a student.

For the first part of the video the gorilla will act like a normal student, going to lessons, activities, and talking to friends, go to the refectory and often get told off by teachers.

In the second part, the Gorilla will rip off his uniform and start behaving the way he feels, therefore rebelling to the school ( society) and getting the other students to follow him.
This would lead to a finaol choir in a big loan, with the teachers powerless looking at them.


we decided to make our protagonist dress as a gorilla for 2 main reasons,
1. to add a touch of comedy to the video, which would attract more audience and people would watch it, not just for the music played in it.
2. The fact that our protagonist will be dressed like that will help to enforce themessage in the lyrics, especially in the second part of hte video.

Task 16, Key elements.

There are some key elements we must include, these are, Storyline, Locations, Cast and Music.

Stroyline: Each pop video produces, both profesionally and non professionally, have a storyline. The storyline is extremely important, as it makes the video interesting for the audience and often refelcts the lyrics of the song, whic, together they give the audience the full meaasge that the astist is trying to send.

Locations: the locations of the video are crucial as, depending on where the film is shot, it will refelect the storyline at the best, allowing the audience to understand what is going on. our video will be shot around our school, which is a perfect location. the song is in fact about kids rioting against autohirities, however the real message is that people should riot to society. The location we are filming the film in is perfect also for our audience, which will feel that the message is sent to them and that they should fo the same. In fact our audience will be mainstream ; nowadays most of the mainstream audience is still in school, wether high school or university, therefore the video will be atrgeted at a perfect target audience.

Cast: the cast is another major key element in the film, often the audience takes inspiration and has as idols most of the pop music artists. it is therefore important that the cast we will choose will reflect the audience, therefore it must be a young person, with young attitudes, moves and clothes.

Music: the pop video we are producing has an old track ( Another brick in the wall-Pink floyd), this track itslef wouldn't attract most of the mainstream audience, as they tend to follow the fashion and listen to what the media offers them , however we decided to use  remix of the original track from the popular dj Eric Prydz.
This is perfect as it will allow us to use a track with a strong message, together with a track that will attract our audience.


The expecations of the genre we have chosen are quiet simple, a track and a video that are easy to watch, and easy to remember. We hopefully will manag to achieve this, however we also wanted to send a message to our audience that would be a bit deeper, and therefore, maybe, attract evena wider audience.

In our video we decided to add also a tocuh of comedy as our protagonist will be dressed as a Gorilla.;

Task 15

Risk assestments.

This is a risk assestement in order to evaluate which risks we are going trough while filming.

The form is a standard risk assestment form and we adapted it to our needs and risks.